Russia is a European BRIC country and gives the interesting figure with its share of CEE regional GDP growth. Russian economic and business outlook is interconnected with global trends more than ever.
As the sixth largest economy in the world Russia must definitely be a part of European strategy for global international companies. So Russian market attracts experts and managers of international level for new challenges.
Innovation downwards is a major business issue in all emerging markets including Russia and within CEEMEA, and most companies are reviewing their plans as it is critical. But with the affordable innovation it is necessary to get the balance right between brand reputation, lower prices and rising volume.
One can say that during turbulent periods You need to look at how to make the new business model work – remodelling of the cost structure, acquisitions and keeping enthusiasm for affordable innovation.
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